Tom Johnson
Opinion
07 June 2023
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Nostalgia is a comforting temptation for consumers and brands, explains Trajectory’s Tom Johnson, but there is greater opportunity to be found by looking ahead.
Opinion
12 March 2021
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For the past year, many of us have been stuck in one place – home. And while there, we’ve tried to recreate many of the activities and interactions that used to sustain us. Tom Johnson deconstructs what it all means.
Opinion
30 November 2018
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This month, Admap looks at Drivers of Change in 2019, exploring five key trends and how they will impact marketing over the next 12 months. One of the trends we put the spotlight on is the ‘evolution of banking’.
